A s h l e y    W a l l 

As an award-winning journalist and marketing copywriter with over six years of experience — most recently at SharkNinja and Yankee Candle — I specialize in crafting compelling narratives that drive brand engagement and consumer action. My expertise spans brand development, digital marketing, SEO optimization, email campaigns, product copywriting, and legal compliance. In addition to my writing skills, I bring proficiency in Adobe Creative Suite, Microsoft Suite, Wrike, Canva, and web management through WordPress and GoDaddy. As a professional photographer, I also understand how visual storytelling enhances brand identity and consumer connection.

In my current role as Copyeditor at SharkNinja, I collaborate with creative, product, brand, legal, and compliance teams to refine print and digital collateral. By ensuring clarity, consistency, and alignment with brand voice, I have helped enhance SharkNinja’s market presence, contributing to increased sales and consumer trust. My ability to evaluate and adapt content based on market trends has strengthened the brand’s competitive edge, while my meticulous editing has maintained its reputation for high-quality, error-free messaging.

Previously, as a Copywriter at Yankee Candle, I played a key role in developing promotional campaigns and product descriptions that resonated with consumers. Collaborating with major retail partners such as Target and Walmart, I ensured brand messaging remained consistent across national campaigns and in-store displays. My work on SEO-driven email marketing campaigns led to a measurable increase in open rates and conversions, surpassing projected sales. Additionally, I established a comprehensive legal library and standardized toolkit copy, which streamlined cross-functional workflows and improved efficiency. My website audits also helped enhance user experience and accessibility, directly improving online engagement.

Earlier in my career, as Editor-in-Chief of The Gatepost and a Social Media Intern at Framingham State University, I managed content calendars, optimized SEO strategies, and spearheaded digital engagement efforts that significantly increased readership and online traffic. I recruited and mentored over 20 writers, editors, and designers, fostering a collaborative environment that resulted in award-winning journalism. These leadership efforts earned me two Mark of Excellence Awards from the Society of Professional Journalists and led to my work being featured in The Boston Globe, Globe Magazine, and The MetroWest Daily News. Additionally, I optimized a $50,000+ budget, ensuring cost-effective resource allocation and contract negotiations.

One of my greatest strengths is my ability to blend creativity with strategic thinking, ensuring that content is not only engaging but also results-driven. I thrive in fast-paced environments, am highly adaptable, and am always eager to collaborate across teams to achieve marketing goals.